Satisfied customers focus their spending power where they have a long-term relationship. Older adults tend to be loyal customers. If your business is age-friendly, you can attract and keep customers within a large, and expanding, demographic. Over 650,000 British Columbians are 65 or older, and the post-war baby boomer generation began to turn 65 in 2011. This vibrant group not only has a lot of purchasing power but also the time to shop. Being a business that accommodates older customers is increasingly becoming a necessity. If you are planning a new business, are considering changes or renovations, want to attract additional older customers, or are already providing services for many seniors, this guide is designed to help.
– Province of BC