Why is this event timely?
Restrictions on the marketing of food and beverages to children and policies/guidelines around sugary drinks constitute promising levers to address the root causes of chronic disease. As a matter of fact, the World Health Organization has called for global action to: a) reduce the impact of marketing of unhealthy foods to children, and b) curtail the consumption and health impacts of sugary drinks.
The marketing of unhealthy food and beverages to Canadian children has now reached unprecedented levels, with exposure at greater than 25 million advertisements per year over the internet alone. Compounding this, children are now consuming more sugar-laden drinks than ever before. A recent study led by Dr. David Hammond at Waterloo indicates that sugary drinks will account for an estimated $50 billion in direct health care costs over the next 25 years.
Health professionals in regions across Canada have been working with stakeholders at all levels to advance evidence-based policies that will help turn this situation around. With the federal government currently working to develop leading-edge legislation to restrict food and beverages marketing to children, and with scores of health organizations mobilized to advance sugary drinks policies, the time is opportune for systemic change.
The tobacco control milestones of the past century were made possible largely by the collective actions of health officials, researchers, NGOs, and policy-makers. This is our chance to make history, once again, with groundbreaking achievements in nutrition policy.
More info and how to register here.